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Hitting a high note with exclusive multiplatform coverage of the 57th Annual GRAMMY Awards

Breakfast Television | posted Thursday, Jan 29th, 2015

grammys2015-featured

All-Access Pass to Music’s Biggest Night® with Rogers’s Exclusive Multiplatform Coverage of the 57th Annual GRAMMY Awards®, Feb. 2 to 9 

A Canadian first for the GRAMMYs – log on to Citytv.com/GRAMMYs during Entertainment City: Live at the GRAMMY®s for an interactive second-screen experience live from City’s GRAMMY headquarters at L.A. Live –

– Barenaked Ladies lead singer Ed Robertson returns to join Rogers’s A-list team of on-air personalities –

To tweet this release: http://goo.gl/WgQ4bT

TORONTO (January 29, 2015) The Hollywood hills are alive with the sound of music as the countdown to the 57th Annual GRAMMY Awards® gets underway. Whether it’s inside L.A.’s hottest parties, front and centre on the red carpet, backstage at the show, or interviewing music’s hottest stars  Rogers hits a high note, bringing fans live multiplatform coverage of Music’s Biggest Night®.

The 57th Annual GRAMMY Awards® air live on Sunday, Feb. 8, at 8 p.m. ET/PT (check local listings) on City, with coverage airing before and after across Rogers’s suite of media assets.

“Canadian music fans are getting more GRAMMYs than ever before, with our expanded rollout of multiplatform content,” said Jordan Schwartz, Vice President, In-House Productions, Rogers. “From our exclusive red carpet access to this year’s innovative new second-stream broadcast, Rogers’s exceptional on-air team are ensuring fans don’t miss a second of the action and get the most out of their GRAMMYs experience, no matter where they are.”

CITY/YOUR WORLD THIS WEEK

Monday, Feb. 2 to Friday, Feb. 6:

Entertainment City: Daily on Breakfast Television, Your World This Week, and CityNews

Beginning February 2, tune in to Entertainment City all week long, as host Brad Smith brings viewers exclusive behind-the-scenes highlights and interviews from all of L.A.’s biggest parties – including Clive Davis’s annual pre-GRAMMY party, the 25th anniversary of MusiCares Person of the Year tribute, honouring Bob Dylan, and the Canadian Consulate GRAMMY Gala.

Friday, Feb. 6:

Breakfast Television: 5:30 a.m. to 9 a.m. ET/PT (check local listings)

**National Edition**

As the countdown to the awards continues, Breakfast Television goes live from City’s exclusive GRAMMY headquarters at L.A. Live for a special national edition. Anchored by Kevin Frankish and featuring Rogers’s on-air red carpet team – Dina Pugliese (Breakfast Television Toronto), Tracy Moore (Cityline), Brad Smith, Tara Slone (Breakfast Television Calgary/Rogers Hometown Hockey), Alex Despatie (Breakfast Television Montreal), Winston Sih (Breakfast Television Toronto), HELLO! Canada editor-in-chief Alison Eastwood, and Chatelaine style correspondent Susie Wall – viewers will get the first sneak peek at all of the glamorous pre-GRAMMY events, straight from the heart of the action.

Cityline: 9 a.m. to 10 a.m. ET/PT (check local listings)

Get red-carpet ready with a special GRAMMY-themed “Fashion Friday,” as host Tracy Moore and stylist Lynn Spence turn celebrity glamour into every-day wear and take viewers through trendy red-carpet looks. Plus, makeup artist Dino Dilio and hairstylist Janet Jackson provide tips on how to get a picture-perfect face and a head-turning hairstyle, and Kleinfeld’s Jessica Mulroney showcases accessories that rock.

Sunday, Feb. 8:

Entertainment City: Live at the GRAMMY®s: 6:30 p.m. to 8 p.m. ET/PT (check local listings)

**Live Stream Available at Citytv.com/GRAMMYs**

As the exclusive Canadian broadcaster from the official GRAMMY red carpet, City’s A-list team of on-air personalities give viewers a front-row seat to all of the action with the night’s biggest celebrity appearances. Additionally, two-time GRAMMY nominee and Barenaked Ladies lead singer Ed Robertson returns to join the team as special guest host.

Plus, in a Canadian first for the GRAMMYs, music fans can log on to Citytv.com/GRAMMYs during the red carpet special, for a 90-minute, exclusive second-screen broadcast, produced live from City’s GRAMMY headquarters at L.A. Live. From this interactive hub, hosts will bring viewers behind the scenes of this innovative new experience, reacting to celebrity arrivals and sharing their expertise on fashion, music, and entertainment news. Tweet along using the hashtag #CityGRAMMYs.

Monday, Feb. 9:

Breakfast Television: 5:30 a.m. to 9 a.m. ET/PT (check local listings)

**National Edition**

Viewers get an insider’s tour of the music industry’s biggest event with another special national edition of Breakfast Television from L.A. Live, where Kevin Frankish and the GRAMMY red carpet team share highlights from the 57th Annual GRAMMY Awards.

Cityline: 9 a.m. to 10 a.m. ET/PT (check local listings)

Joining the action live from Los Angeles, host Tracy Moore takes viewers behind the scenes of her own GRAMMY experience, and Cityline’s fashion panel – including Alison Eastwood and LOULOU beauty director Katherine Lalancette – react to red carpet looks and recap the night’s hits and misses. Plus, digital media correspondent Winston Sih recaps results from the night’s interactive polls at Cityline.ca/GRAMMYs, including best dressed, best performance, funniest moments, and surprising snubs.

ROGERS RADIO

Bringing listeners the music they love most, Rogers Radio presents a one-hour special hosted by Cory Kimm (98.1 CHFI), featuring today’s hottest hits and intimate interviews from this year’s GRAMMY nominees, including Sam Smith, Taylor Swift, Ed Sheeran, Katy Perry, and Pharrell Williams. The special will air on select Rogers Radio stations across Canada, beginning February 2. Plus, tune in to select stations countrywide leading up to the big show to hear special profiles on this year’s nominees, and log on to Rogers Radio websites for a new ‘Great GRAMMY Moment’ uploaded each day, featuring the most memorable highlights from GRAMMYs past.

Then, in addition to City’s expansive television coverage, Damnit Maurie (KiSS 92.5’s Roz & Mocha Show) lends an ear to listeners with behind-the-scenes backstage interviews live throughout the night.

DIGITAL 

A one-stop online shop for all things GRAMMY-related, Citytv.com/GRAMMYs invites viewers to immerse themselves in the music leading up and following the big night with tweets, photos, articles, and four exclusive live streams, including:

  • Entertainment City: Live at the GRAMMY®s broadcast special
  • Live 90-minute second screen broadcast from City’s GRAMMY headquarters at L.A. Live
  • Arrivals cam – be the first to see music’s biggest stars as they arrive
  • Fashion cam – get up close and personal with the most-talked-about looks of the night

Additionally, fans can get their GRAMMY on all week long leading up to the main event, with special online GRAMMYs content from Rogers magazines, including FLARE, LOULOU, and HELLO! Canada.

Social Media Links

About The Recording Academy®

Established in 1957, The Recording Academy is an organization of musicians, songwriters, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @TheGRAMMYs on Twitter, like “The GRAMMYs” on Facebook, and join The GRAMMYs’ social communities on Google+, Instagram, Tumblr and YouTube.

About City
City™ television stations in Toronto, Vancouver, Calgary, Edmonton, Winnipeg, Montreal, and Saskatchewan offer viewers intensely local, urban-oriented, culturally diverse television programming.  A distinct alternative to other conventional television stations, City engages its viewers with dynamic on-air personalities and delivers an entertaining mix of news, local-interactive formats, such as Breakfast Television and Cityline, as well as local Canadian and acquired prime-time entertainment programming.  City is part of Rogers Broadcasting Limited, a division of Rogers Communications Inc. (TSX: RCI and NYSE: RCI), which is a diversified Canadian communications and media company. For more information on City stations and programming, visit Citytv.com.

Media Contacts

Stephanie Perron, City, stephanie.perron@rci.rogers.com, 416.764.3253
Stephanie Leslie, City, stephanie.leslie@rci.rogers.com, 416.764.3191

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