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Powerful new SickKids ‘VS’ ad turns the camera on moms

CityNews | posted Tuesday, Apr 11th, 2017

SickKids-VS-ad-Moms

One breaks down in tears in the shower, another bangs her fist against the steering wheel of her parked car as she screams in frustration, a third sits in silence and prays for strength.

This raw explosion of maternal emotion is the focus of the latest SickKids VS campaign, as the camera turns away from the hospital bed and onto “MomStrong.”

Watch the video below. To view on mobile click here.

It’s the latest in a powerful campaign the hospital launched last fall, which focuses on the bravery and courage of those at SickKids.

Leading up to Mother’s Day, the hospital is asking for donations for SickKids mom in the form of “Get Better Gifts.”

Some of the gifts include art supplies, baskets of baby toys, rocking chairs, as well as movie passes and restaurant gift cards to help families and kids get a much needed day off from medical routines.

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