WestJet will launch a new ultra-low-cost carrier (ULCC) later this year, the company said in a statement on Thursday.
“We have built WestJet from its low-cost, regional roots into a renowned, international airline with service to 21 countries and today it’s all about disrupting at the price-sensitive end of the market,” Clive Beddoe, co-founder of WestJet and chair of the board of the directors, said in the statement.
“Launching a ULCC will broaden WestJet’s growth opportunities and open new market segments by offering more choice to those Canadians looking for lower fares.”
The service will start with an initial fleet of 10 high-density Boeing 737-800s designed by the airline.
The deal still approval from pilots and regulators, 680 NEWS senior business editor Mike Eppel said.