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Iconic Kraft Dinner rebrands, is now officially called KD

BT Toronto | posted Thursday, Jul 30th, 2015

It’s been a staple at Canadian dinner tables for decades and now the company will be calling it what you’ve been lovingly calling it for years.

Kraft Canada announced on Thursday that Kraft Dinner has been rebranded to simply ‘KD.”

“You may recognize our new name from what you’ve always called us. #KDisnowKD” the company Tweeted.

Canadian rapper Kardinal Offishal stopped by Breakfast Television on Thursday to promote the rebranding.

“Everybody, everywhere, we’ve all grown up on Kraft Dinner,” Kardi said. “And for decades Canadians have called it KD.”

He then announced that in solidarity he would be changing his name for one day.

“Because of their love and appreciation for the fans, they officially changed the name to KD so in solidarity with them I am also changing my name to Kardinal D’Offishal, so I’m KD with KD.”


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