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United Way works with Pantone to create ‘Unignorable’ colour

'Unignorable' is the new colour created by United Ways in collaboration with Pantone Colour Institute. Its been created to draw attention to social issues here in Toronto like poverty, hunger, and domestic violence. President and CEO of United Way Greater Toronto Daniele Zanotti joins Roger to talk about this new creation, and 'unignorable' installation that will be on display at Nuit Blanche this weekend.